Smart Cabinetry has been manufacturing and selling cabinetry for at least 10 years. However, they have added new doors and finishes which the previous format of their marketing materials cannot accommodate.
It was time to revisit their existing assets. They decided that they are due for a revamp.
First task we were given was to redesign their sales sheets. We audited existing assets and what information they would like included in the new materials. We rearranged the information and eliminated redundancies.
We dedicated more real estate to the door photos and highlighted each door's features.
After this, we reinforced their brand’s values, philosophy, and style to the overall look of their marketing materials.
From this, we also implemented a color system to their door’s pricing categories. The challenge was selecting color hierarchy that works well with their current brand colors.