Kitchen and bath cabinetry manufacturer Smart Cabinetry continuously innovate with new products to bring to the multi-family industry. Our mission was to showcase Smart Cabinetry’s individual products with technical specifications on a one-page medium to architects and dealers.
Smart Cabinetry already has an existing door literature format they have been using for years. However, they have added more finishes to their doors which the previous format cannot accommodate.
First, we audited existing assets and what information they would like included in the new sales sheet. We rearranged the information and eliminated redundancies. We dedicated more real estate to the door photos and highlighted its list of features. After this, we reinforced their brand’s values, philosophy, and style to the overall look of the sheet. We implemented a color system to their door’s pricing categories. The goal was to identify which doors belong to a certain price range by having a visual hint on the sheet.
We shot new product photography for their new swatches. A new copy, as well as proofreading existing sales copy, were written under the guidance of their sales team, who knew the product better than we do. After weeks of review and revisions with key stakeholders in the company, we coordinated with their preferred commercial printer to publish a highly effective sales sheet that was distributed to their dealers nationwide.
Smart Cabinetry loves their new product literature. It was easier to read and was more representative of their brand. They enjoyed working with us that they hired us to work on their annual catalogs.
September 01, 2019